The Pop Terrorists

While the whole world celebrates South Korea’s cultural boom and it seems like half my classmates are studying abroad in the country’s colorful capital because of it, we must remember a unique collective alongside veterans like Blackpink, Red Velvet, and BTS, and newcomers like Ive, Le Sserafim, and NewJeans: Balming Tiger, the quirky pioneers of Seoul’s idiosyncratic rap scene. This special group is a blend of multimedia outsiders who throw K-pop from its glittery, polished world into the underground. Imagine Girls’ Generation meets Brockhampton, or Keith Ape meets Abra. I’m hoping to see them live soon, because that would be more than amazing.

Balming Tiger, the self-proclaimed multinational alternative K-pop band, aims to conquer our boring world with their unorthodox style. The collective consists of performers Omega Sapien, Sogumm, BJ Wnjn, and Mudd the Student, producers San Yawn and Unsinkable, video directors Jan’ Qui and Leesuho, visual artist Chanhee Hong, DJ Abyss, and writer Henson Hwang. Each artist in this ensemble brings a distinct artistic identity and energy, showcasing a broad range of versatility. They approach music with a focus on diversity rather than adhering to a single genre. I especially love Sogumm’s soulful additions to the group’s artistic repertory.

Named after the infamous Asian Tiger Balm ointment, the band’s core creative vision is to reflect and represent the current young generation. Their music is a call to trust in our collective selves, move forward, and embrace love. Their debut album January Never Dies, along with their first extended play and other works, are vibrant expressions of today’s hyper-expressive Asian youth, drawing from a wide array of Western influences in hip-hop, electronic, and alternative genres. Songs like Sexy Nukem, Just Fun, and Loop? are as original as they are diverse, appealing even to those listeners who might be skeptical about the aggressive South Korean pop wave.