Marcel Winatschek

Uffie

She was everywhere in the mid-2000s if you were paying attention to electronic music and that specific moment when electro-pop felt like the future. The voice, thin and synth-processed, that deadpan delivery over those bouncing synthesizers—it shouldn’t have worked but it did. Sex and Candy and everything around it felt like a world I wanted to be inside of. There was something about the aesthetic of early MySpace electro that made you feel like you were in on something before it got swallowed by everything else. Her music sounds thin now, maybe, but that was the point. The thinness was the appeal. She knew who she was and she made exactly the music she wanted to make, which is rare enough.