Marcel Winatschek

Nothing Left to Watch

I was always good at television. Knew when to sit, how to make it last, trusted the gray box to fill whatever needed filling for a few hours. German TV used to be decent at that job. There were shows that meant something, programs that felt intentional. Then MTV bought VIVA, fired everyone, turned the music shows into ringtone ads, and that’s when I understood it was actually over.

That was 2004 or 2005, can’t remember exactly. What I remember is when the networks figured out the math: court shows are cheap, call-in competitions cost nothing, reality television practically runs itself. Once they understood that, why would they program anything else?

The channels started looking the same. Judge shows and game shows and home makeovers and dating competitions and quizzes and clip compilations, all designed to fill time without asking anything from anyone. Even the good stuff got buried under so much garbage that finding it became work. Eventually I stopped trying. It was easier to leave it on as background noise than to hunt for something worth watching.

What got to me wasn’t that it was bad. Bad television is fine. It was that everything was the same kind of bad—the same formula across forty channels, the same strategy of appealing to people half-asleep on the couch, the same bottom line: this works. And it does work. Millions of people watching. Networks winning. The fact that there’s nothing actually good left is just not their problem anymore.

At some point the television was still there, still on, but I wasn’t really watching anymore. It became like street noise or light pollution—constant, invisible, something you stop noticing. The worst part isn’t that it got bad. It’s that it got bad and nobody minded enough to actually change anything.