Mac Users Always Win

Some market research firm called Mindset Media published findings showing that Mac users are 60% more likely to be open-minded, liberal, and completely convinced of their own superiority. Fox Business reported it. The researchers labeled this Openness 5—people who seek new experiences and believe imagination and intellectual curiosity are central to a meaningful life.

Which is exactly what every Apple fan wants to hear, and of course they’re spreading it around. But you already knew this, right? Mac users have always known they’re better. That’s the core belief. A study just gives it scientific language.

And I get it because I’m one of them. There’s something about a Mac that makes you feel like you’ve made a choice that reflects something true about who you are. The design, the simplicity, the price—it all adds up to this feeling that you’re the kind of person who appreciates good things. Whether that’s real or just marketing is beside the point. The feeling is the product.

Everyone else is reading this thinking about their totally functional Windows laptop, and they’re not wrong. But also, there’s no denying it: there’s a certain kind of person a Mac attracts, or maybe creates. Whether that study proved anything is another question entirely.