MTV Did Something Right
The colors are aggressively modern, the typography actually breathes, and MTV pulled that signature move where they push the contrast so hard on everything it practically attacks you from the screen. MTV Iggy launches tomorrow with BoA performing in New York. It works.
MTV’s basically done, obviously. Everyone knows that. But every few years they prove they can still hire people who understand design—the Game Awards had moments, the Europe Music Awards too. Now there’s MTV Iggy, this new portal supposed to reach Asian music fans and artists.
Is it saving music television? No. The format’s collapsing and everyone knows it. But sometimes you see a company get one thing right even as everything else falls apart, and it lands. You notice it. That’s enough.