Marcel Winatschek

Good Spots

I stopped being a devoted PlayStation fan years ago—no particular reason, just moved on—but the commercials they put out sometimes are genuinely good. I’m not talking about clever marketing, I mean they’re made well. Someone clearly understood how to move you in thirty seconds, how to make an image stick. When you spend time making things, you develop a nose for that kind of work.

Most advertising is just noise. But every so often something lands that reminds you film is film, whether it’s on a theater screen or between YouTube videos. These spots do that. They make you dream a little, spark something creative. When you make things yourself, you notice when someone else has done the work right.