Fuck Other People’s Rules

Read something about Apple’s approach to business and all I could think was: they just don’t care. They see a rule and ignore it if it gets in the way. No permission needed. There’s something almost honest about that level of arrogance—most companies do the same thing but wrap it in disruption language and move-fast rhetoric. Apple doesn’t bother with the costume. They elbow past everyone to get what they want, then make it seem like it was always supposed to be that way.