Marcel Winatschek

The Mojave Trick

Microsoft’s Mojave Experiment was almost funny. They showed Vista to people on the street under a different name, got positive reactions, and suddenly had proof the product wasn’t broken. People just had bad PR about it. That’s not a fix, that’s desperation dressed as marketing.

I kept waiting for Apple to make some cruel, perfect commercial about this. But they didn’t need to. Microsoft had already made the best argument against itself.