Vogue Takes a Selfie

Vogue ran this editorial—Italian Vogue, December—with supermodels taking selfies. Steven Meisel shot it, but it’s staged to look like they’re just documenting their morning. Gisele Bündchen, Abbey Lee, Naomi Campbell in their underwear at the mirror, eating bananas, smoking, talking about their bodies the way you talk about yourself online.

It’s appealing because these women are confident enough that ease reads as authentic. That works even when it’s completely constructed. There’s something attractive about that.

Fashion’s been chasing authenticity forever, and now they’re chasing it by copying Instagram culture. Vogue taking selfies. It’s funny to watch, probably not funny if you work there. Probably they just think this is what you have to do now.

I won’t remember it next week, but right now it’s good.