Wildfox Couture

The photoshoots are better than the clothes. That’s the whole strategy behind Wildfox Couture. Emily Faulstich and Kimberley Gordon designed it that way—California label, very intentional about mood. Sexy vampires. Girls crowded in bathtubs. Lipstick that cuts.

Miley Cyrus has worn it. Fergie has worn it. Big names help, but that’s not why anyone’s looking. The clothes are fine, perfectly wearable. The photoshoots are what actually work.

Someone will say the pieces deserve to stand alone, that provocative imagery undermines them. Fair point. But I’ve seen both and there’s no contest. The vampire wins. It’s almost unfair how much better it is.