Marcel Winatschek

Loic Peoch

There’s something about the way Peoch frames people in black and white that just works. Paris photographer, and his whole thing is clean lines, contrast, models who look like they actually exist in the world instead of just posing. The color stuff is good too, but the black and white is where you see what he’s doing—he’s not chasing drama, just clarity.

Part of it is the eye for composition, part of it is finding the right people to shoot. But there’s also just confidence in the work. No unnecessary flourish, no trying to turn a portrait into something it isn’t. It’s the opposite of that overstuffed Instagram aesthetic. You look at his feed and you get the sense he knows what he likes and doesn’t care if that’s what everyone else likes.