Marcel Winatschek

Muted

The Boys and Girls video is sharp. Models that look like they came off the Kate Moss assembly line, guys doing things with disco balls, locations that could be Berlin’s best club—it’s visually perfect. Pixie looks hot. Really fucking hot. You think you know where this is going.

Then the sound starts.

I don’t get it. She’s 18, blonde, built, genuinely talented, and she has everything to make something like Lykke Li or Robyn or Little Boots—something with an edge, something modern, something that actually lands. Instead she’s making bland pop that sounds engineered to offend no one. It completely betrays the world the video just sold you. You’re sitting in this cool underground space and the music sounds like a shopping mall.

The whole album’s like that. Turn It Up is just this beige void. Either someone lets her make music that matches what she looks like, or British people get bored and move on. Until then, keep it muted and play La Roux over it.