Marcel Winatschek

Yelle: La Musique

When Je t’aime… moi non plus showed up on the radio, it sounded like someone had actually figured out how to make pop music that was entirely at ease with being ridiculous. Yelle’s whole thing was that electroclash sound from the early 2000s—songs built on synths and loops and samples with a deadpan delivery that made the camp feel intentional. There’s a design sense in how they put things together, a confidence about embracing the kitsch, that meant you didn’t have to choose between enjoying it and taking it seriously.