No Reason Not To

I wanted people to see these videos. Lykke Li, Robyn, Bat for Lashes—the usual stuff I was into. And it felt dumb to keep them locked on my site. Some reader pointed out that people should be able to embed them, share them wherever. He was right. There was no reason not to.

You discover music through other people. You see a video someone embedded on their blog, or they send you a link, or it shows up on some corner of the internet you weren’t looking for. That’s how it works. Keeping the videos just on my site meant I was cutting off those accidental discoveries, those moments where something lands in the right person at the right time.

Setting it up cost time and server resources and a lot of Club Mate, and I had no idea if the infrastructure would actually hold under real traffic. But that wasn’t the point. The point was: if I actually cared about these artists and these videos, why would I be the gatekeeper?

So I made them embeddable. People could drop them on their blogs, build them into their own corners of the internet. It wasn’t a big move, but it felt right—the idea that beautiful things don’t need to live in just one place.