Journelles Arrives
Journelles launched with that specific Berlin energy—people who actually knew something about fashion coming together to write about it without the usual desperation. Jessie already had credibility as a writer, and they brought in Alexa, Hanna, Julia, Kerstin. It was backed properly. This was a real thing.
The launch party at Picknick Berlin was the kind of event that said something about how web culture had shifted. They had actual music, actual people. Palina Rojinski was there, Kim Kong DJing. It was the kind of event you threw for a blog when you wanted to say it mattered—like you’d throw for an album or a film.
What stuck with me about Journelles was that it didn’t have the hunger most fashion blogs carried. Everyone just knew their subject and wrote about it. No performance, no reaching.
I never made it to the party. But I watched what Journelles became, and it was solid. The blog did the work without any of the usual fashion-media nonsense. That was enough.