Adidas’s Blue Period

I always notice when a brand commits to a single color across a whole season. There’s something stubborn about it, especially with adidas Originals—that minimalist streak they’ve always had. Blue for spring and summer is the safe choice, but when you see it everywhere in a lineup, it stops being a design decision and becomes almost a statement. You’re not thinking about adidas the sportswear company anymore, you’re thinking about adidas as a color, as a constraint that forces everything else into clarity. There’s something almost meditative about that.