What Scott’s Got

Fashion Week Paris is the big one. The history, the weight, the fact that everyone acts like it matters so it’s decided that it does. Fashion weeks are everywhere anyway—Berlin, New York, London, then back around again. But Paris gets the reverence.

Jeremy Scott’s work catches my attention because he doesn’t seem beholden to the whole thing. He pulls from pop culture, street stuff, references that don’t usually show up in formal fashion spaces. It doesn’t feel precious the way a lot of high fashion does. There’s personality in it.

His Adidas collaboration proves this—he actually contributes something instead of just attaching his name to a product. Sneakers with style, basically, which sounds simple but most designers don’t pull it off.

I’m not sure I’d want to fly to Paris and sit through fashion shows, but understanding what drives someone like that—what he’s drawn to, why certain things work together—that’s something. The rest is just industry machinery doing its cycle.