All Originals

Adidas held a launch party in Munich for a campaign hunting crews. Die Orsons performed, along with other German artists. The campaign was looking for groups with actual projects and offering to back them. There’s something interesting about a brand stepping back from selling product and just funding real work.

Whether it felt authentic or just like a carefully executed party with the right intentions, I couldn’t say. Someone thought it mattered, thought it was worth doing. Maybe that’s enough.