The Discreet Charm

Kate Upton became a cover girl the standard way, and like most cover girls she cycled through the usual magazines. But something about her made people care longer than they typically do. It wasn’t the obvious stuff—the look, the figure, whatever works for a magazine cover. It was how little she seemed to be trying. There was an actual disinterest in how she carried herself, no performance, no attempt to seduce you into thinking she mattered. Most women in that business seem desperate for you to pay attention. She’d already decided you probably wouldn’t, and seemed fine with that. That refusal to perform, that casual indifference—that’s what actually made her interesting.