Marcel Winatschek

Finally Watchable

Wanting to watch a music video online and hitting geoblocking – that’s the kind of frustration that makes you understand why people lose it. You want to see Miley Cyrus being explicitly sexual on that wrecking ball and instead you get a black screen and a smug message basically saying fuck off, you live in the wrong country.

Then VEVO finally gets to Germany. No more proxies, no more sketchy workarounds, no more banging your head against the wall. You just click and watch.

Except VEVO’s algorithm immediately steers you toward Katy Perry and Robin Thicke and whatever else is hot with teenagers. The usual streaming garbage. But go digging in the archive and there’s stuff you haven’t seen in decent quality in years – videos from before all this regional licensing bullshit started. Videos you’d actually want to watch.

It’s weirdly both a relief and a letdown. The geoblocking finally breaks and you realize how much of what you actually want is still locked behind some other wall.