The Clickbait Trap
BuzzFeed was never going to matter. I knew this after a while—the clickbait, the listicles, the whole ecosystem built on making you scroll without thinking. I scrolled anyway for years, holding out hope for actual writing underneath the colors and outrage. There wasn’t any. Just the same formula: strip it down, make it easy, make them click. I’m done now. There’s too much real writing out there, too many people who actually care about language, to waste time on content made for people killing five minutes at a stoplight.