Marcel Winatschek

GQ Got Something Right

GQ had become invisible to me. The kind of magazine that was either Playboy for people who needed an excuse to buy it, or a catalog of things nobody actually wants. I hadn’t thought about picking one up in years.

Then they put Emily Ratajkowski on the cover. Photographed by Terry Richardson. Suddenly I got why the magazine still exists.

She’s forever attached to Blurred Lines, that song people still won’t let her forget. Most people would be tired of it by now, but she’s got this perfect cool indifference about the whole thing—like she knows exactly what you’re thinking and doesn’t care. The photos work. For the first time in what feels like forever, GQ felt like something worth holding.