Marcel Winatschek

Tianducheng

There’s a half-finished Paris sitting in farmland outside Hangzhou. Tianducheng—developers saw the Eiffel Tower and thought, why not? They got the proportions mostly right, built the streets in that same grid, the apartments, the shops. Then not much happened. Two thousand people live there now, maybe. The tower isn’t as tall as the real one, but it’s still this copper-colored thing poking up above rooftops that were supposed to feel French.

What gets me about places like this isn’t the fakeness. It’s the confidence. Someone looked at Paris and decided they could copy it, paste it, make it work for people who wanted something romantic without leaving home. There’s something almost beautiful about that kind of ambition. And also something unsettling about a whole city that nobody wanted. The streets are empty most days. The apartments sit empty. You could walk around Tianducheng and feel like you’re visiting a stage set someone forgot to strike.

I think about it sometimes when I’m designing something, and I catch myself reaching for something I saw somewhere else. The impulse to just take what works and rebuild it is so natural. And so obviously doomed. Tianducheng didn’t fail because it’s a copy—it failed because you can’t copy what makes a place actual. You can’t copy the history, the accident, the thousand small decisions that accumulated into why Paris is Paris. You can only ever get the shape of it. And the shape on its own is just empty.