Why They Released It

Someone showed me a Loughborough University promo video and I still don’t understand why they released it.

Loughborough’s a proper British university where smart people study and graduate into real lives. But they went ahead and made one of those promotional videos anyway—the kind everyone knows doesn’t work, that misfire constantly, yet people keep making them regardless. They made it. Then they released it.

What I can’t get over is the moment someone had to watch it and decide it was done. Not just done—done enough to show the world.