The Better Ad

Someone’s been replacing McDonald’s and Burger King billboards in German cities with recipe posters. Spaghetti bolognese, a rice stir-fry—actual food you could make. The design matches the original ads so closely that the contrast works perfectly.

I like that approach. It’s not a protest or a moral argument. Just someone who understands how advertising works and decided to use that against what it usually sells. Small, formal, effective.