Marcel Winatschek

Understood

Emily Ratajkowski was 21 in 2013 and already knew the game better than the people who were supposed to be mentoring her. Blurred Lines made her visible; she just decided what visible meant. By the time the Treats! shoot happened—just her, naked, completely unbothered—it felt less like a scandal and more like the only honest version of something everyone had been pretending was more complicated than it was. She made money. She controlled her image. The internet got what it wanted. What always struck me was how everyone else kept acting surprised about the whole thing, like they hadn’t seen it coming from a mile away.