San Cisco’s Awkward
San Cisco’s Awkward
is the worst kind of earworm—the kind that doesn’t ask permission. The 2011 track buries itself in your skull with a stupidly effective hook and doesn’t leave.
The song is about two people so awkward they can’t manage to text each other, and the video just hammers home that they’re both idiots. The melody is dumb on purpose, the lyrics don’t try to be clever, and the whole thing feels engineered to be inescapable. Which it is.
I don’t remember clicking play, but I do remember the rest of the day—spending it humming Do do do do do do do do do
without even meaning to. At first it was just background noise, that thing playing in the back of the head that won’t turn off. By evening I was quiet-singing it. By night I’d surrendered completely and was belting it in the shower.
The thing about a song like this is that it doesn’t matter if it’s good or not. It just has to be constructed right, and then it spreads like something contagious. Once it gets in, it stays in. And once other people click through, they carry it too. Now I’m the guy who somehow knows San Cisco’s Awkward,
and I’m not even sure how to feel about that.