Marcel Winatschek

Never of Himself

The first good decision anyone made about Terry Richardson’s DIESEL calendar was not putting Terry Richardson in it. Instead: Charlotte Carey, Stella Maxwell, Karley Sciortino—the Slutever blogger. They stripped down for the camera and he photographed them, and DIESEL turned it into a calendar because that’s apparently what jeans companies do now.

I have no idea why denim needed nudes, but it’s the kind of thing that happens in fashion when you have the right ingredients: a photographer with a reputation for this, models willing to do it, a brand with a budget, and nobody questioning the whole concept.

Calendars themselves are pointless—nobody uses them to track days anymore. They’re decoration, usually of something nice to look at. This one works. The photos are professional, everyone involved knows what they’re doing, and DIESEL got what they paid for: a moment of attention, something unexpected from a jeans company. Then life moves on.