Marcel Winatschek

Moss and the Shirt

Kate Moss turned 39 and decided Playboy’s 60th birthday was the moment to get naked in front of cameras. The photographs happened. Everyone stopped and looked.

Marc Jacobs wasn’t going to miss that. T-shirt, books, posters—he got the merchandise made. It’s remarkable how fast fashion moves when something worth selling shows up.

What gets to me is how it all fits together. A moment occurs, someone decides it matters, someone else makes a t-shirt. The whole thing is real and then it passes.

I wonder who’d make t-shirts about me undressing. Nobody, obviously. No magazine, no designer, no moment. Just Tuesday in an apartment. Same nakedness, different outcome. The machinery only turns when someone important gives it a push.