Marcel Winatschek

Iggy Azalea: Work

Iggy’s always struck me as someone less interested in spectacle than she gets credit for. There’s a patience in her approach to production, a commitment to a sound that doesn’t need you to understand it immediately. She makes work that rewards listening carefully, which probably explains why so many people got her wrong—they were waiting for something louder, something that proved harder how much effort she was putting in. But that’s not her style. There’s an economy to her delivery that you either hear or you don’t.