Why Rihanna

I’m not going to pretend I’m above this. Rihanna’s Instagram is the only thing worth actually paying attention to on that entire app. Every photo is some kind of calculated assault on your focus—the angles, the looks, the way she stares at the camera like she’s doing you a personal favor by existing. She knows exactly what she’s doing and exactly what we’re all thinking, and she doesn’t care. That kind of power in how you hold yourself, the sheer confidence—most people spend a lifetime trying to cultivate it and never get close.

There’s something about the way she moves through it all, completely at ease with her own sexuality in a way that makes everyone else look desperate by comparison. No filters, no apologies, just this perfect understanding of what she is and how to use it. You can watch her photos and see someone who invented the game and is now just letting us watch her play it.