The Love Bra

Japanese lingerie brand Ravijour sold a bra called Mood Up for their 10-year anniversary. The premise is that it opens itself when you’re actually in love, or at least when their app detects genuine affection instead of just desire. I can’t picture a real use case for this, until you’re drunk at 4am at some party, desperate and high, wishing something—anything—would just work without you having to convince it. That’s the moment this bra starts making sense.