When Titans Sell Sedans

I caught the Subaru commercial with Attack on Titan’s titans and it might be the best car ad I’ve ever seen. I don’t particularly care about cars, but this works.

Attack on Titan was my anime discovery last year and it hit harder than expected. Simple premise: humanity behind walls, colossal monsters outside. The execution is relentless. Every episode has that moment where your chest tightens. The visuals are what stick—the scale of them, the movement, the sheer wrongness. It’s bleak.

So Subaru made a commercial setting their sedan against those same titans, that same dread. The car’s just there, real and small, while the monsters loom in the frame. No story about escape or safety—just a vehicle existing in a world where monsters are real. That’s the sell. The show’s motto is ’Are you the food? No, we are the hunters.’ There’s something darkly perfect about selling someone a car with that in mind.