Disney Underwear, But Make It Anime

Sailor Moon lingerie already happened. Some Japanese company realized that combining a beloved anime with underwear created an obvious market—there are enough horny nerds with disposable income to make it worthwhile. Now Disney’s gotten the same treatment. Bellemaison did a whole line for the Disney Fantasy Shop’s twentieth anniversary, each around forty euros.

Rapunzel, Cinderella, Belle, Aurora. All of them as lingerie. The thing about it is how unambiguous it is. Nobody’s pretending there’s a deeper purpose here. It’s the fantasy, the costume, the aesthetic. It’s more honest than most fashion design.

The light blue one works better than the others. Color matters more than people think when you’re designing something like this, and that particular shade just lands better with that character.

You notice stuff like this and you realize fandom became mainstream a while ago. The people who were supposed to be embarrassed for wanting something like this are just a consumer segment now. That’s the shift.