Marcel Winatschek

Kate Upton, 2011

2011 is gone. I can’t pull up any real shape to it, just the vague sense that it happened. But somewhere in that summer Kate Upton shot for Sports Illustrated Swimsuit in the Philippines, and there’s a video of her between takes—happy, genuinely happy, not performing for the camera the way you’d expect.

She had this thing where she didn’t look like a model posing. She looked like someone you might actually know. That was the whole appeal, honestly. Not some impossible fantasy, just a girl who was beautiful and seemed to actually like being there. The camera caught her the way she was, and people couldn’t stop watching it.

I watched it way more times than the year itself deserved. There’s something about a moment caught honestly on film—someone at the actual beginning of something, before the whole machinery gets hold of them—that sticks longer than anything you lived through. 2011 is dust now, but that image is still clear.