28 Reasons
Twenty-eight. That’s how many reasons SNL found to hug a Black person during Black History Month, and the specificity somehow works.
It’s the kind of completely sincere, big-hearted gesture that network television does in February—not ironic, not winking at it, just committed to the sentiment. You can trace the calculation in it, sure, but that doesn’t make the sincerity any less real. There’s something almost brave about leaning that hard into unguarded earnestness.