Marcel Winatschek

Drunk In Emojis

Jesse Hill made a music video for Drunk In Love using nothing but emojis. On paper that sounds terrible—the kind of thing you’d close out of immediately.

But it actually works. The constraint forces everything to be deliberate. Every emoji has to mean something. No filler, no production tricks to hide behind, just the image and the song cutting through.

What strikes me is that Beyoncé’s the kind of artist who gets this kind of weird creative response. People don’t just listen, they want to remix her, translate her into new forms, find her in different mediums. Not every artist gets that. Not many are distinctive enough to inspire it.

Spent maybe ten minutes on it. Stuck around longer than I expected.