Marcel Winatschek

Caramel Marshmallow Pizza

Pizza Hut Japan made a caramel-marshmallow pizza—no irony, no winking at the camera. Just straight caramel and marshmallow on a pizza base, about six euros, a tie-in with some Japanese candy brand. The kind of move that could only happen in Japan.

I’d want to try it if they shipped internationally, but obviously they don’t. There’s something clean about just dropping the pretense and merging pizza with candy, like we all know it’s just bread and toppings anyway, and if the toppings are sugar, then so be it.

Maybe that’s where we’re headed. Maybe pizza was always just a vehicle for whatever you wanted to pile on it, and companies are finally done defending that decision.