The Chaos Budget
Eight teams competing in a Ford marketing campaign, each challenge more specific than the last. Social media stunts, sheep herding, dancing. You can’t say Ford didn’t try—there’s a kind of honesty in the randomness, the sheer confidence that absurd tasks plus audience equals engagement. Did it work? Doesn’t really matter. The fact that this happened, that someone championed this idea and got budget approval and it actually went through—that’s the real story.