Why Bacon

Bacon doesn’t have to try. A piece hits a hot pan and that smell takes over—your kitchen, your morning, whatever you were thinking about two seconds ago. Nothing else exists until it’s done.

It’s the fat. Hot fat hits something in your brain that probably hasn’t changed much since we were literally hunting for food. Most foods need to actually be good to make you care. Bacon only needs to smell like it’s already won.

That’s the whole thing. It doesn’t need to be clever. Just salt, meat, and heat doing exactly what they do best.