Astra Nackt
Astra made a summer beer called Nackt—the whole campaign around nakedness and freedom. The bottle’s designed to stand out, curvy and bare. You see it in the shop and grab it because it’s cold and you’re hot, not because the marketing convinced you. Every beer brand tries the escape angle, but it only sticks because sometimes cold beer really is the escape. By the time you’re halfway through, you’ve forgotten the campaign ever existed.