The Bikini Brief

Someone built a men’s G-string bikini and put it up for sale at seven euros. JQK Mens Sexy Bikini G-string Thong Jock Brief Underwear 3303 Red—the name is pure catalog maximalism, every descriptor crammed in hoping something sticks. It’s a red pouch, small and shameless. The marketing swears it’ll make you the undisputed star at the pool. And it will—everyone will look. Just not for the reasons the copy wants. Seven euros for instant infamy.