Hodor

Yo was an app that only let you send the word Yo, and somehow that became a thing people wanted. Then Hodor showed up doing the exact same thing with a Game of Thrones reference, and I watched the entire trend lifecycle collapse in about a week. The joke dies the moment someone imitates it. That’s how fast things move now—stupid idea becomes funny becomes joke becomes dead becomes replaced by something identical with a different name. Nobody remembers why any of it mattered.