Marcel Winatschek

Shepard Fairey’s Berlin

Shepard Fairey was coming to Berlin in fall 2014, and it was his only European stop. Mural project, some afterparty with Hennessy and a DJ set—details that didn’t really matter. The draw was the work itself.

By that point in his career, Fairey wouldn’t shut up about why public walls were the only platform that counted. Not galleries, not sealed indoor spaces—the street. Street art reaches people who aren’t expecting it, who are just passing through. Most of us ignore the walls around us. Street art makes you see them.

The freedom was another thing he kept returning to, explicitly. No market, no institution, no frame. His work was everywhere by then, already commodified and familiar. But a fresh mural on a Berlin wall, painted right there, that was something else entirely. That wasn’t a poster or a reproduction. That was the thing itself, public and temporary and actual.

I liked that he still went after it even at his level. Berlin made sense. The city has history with walls, with public art that carries weight. A mural there means something.