Marcel Winatschek

That Lady

The Isley Brothers’ That Lady from 1973 is one of those samples that’s been everywhere in hip-hop for so long it barely reads as a sample anymore, just part of the standard vocabulary. Kendrick took it for i—just him, the sample, that warm horn line and the groove it sits in, nothing else. Two minutes of him rapping like he’s halfway through a thought, casual enough that you almost miss the control underneath.

i announced his return after the gap between good kid, m.A.A.d city and whatever was coming next. I remember the first time I heard it and just thinking, yeah, okay—there he is. That feeling of recognition when an artist you’ve been waiting on just… shows up. Not always with ceremony. Sometimes just a track.

The song is called i. One letter. It’s the kind of title that only works when you’re good enough to pull it off, a kind of minimum confidence statement. It wasn’t the full album, just a preview. Just here’s what I’ve been working with. And it made me curious what else he was sitting on. A track this stripped-down as your first word back—what does that signal? A shift? A confidence? Just a moment, just proof that he was still thinking about music?

I don’t know. It sits with me well, is all. Doesn’t need to be bigger than what it is.