That Lady
The Isley Brothers’ That Lady
from 1973 is one of those samples that’s been everywhere in hip-hop for so long it barely reads as a sample anymore, just part of the standard vocabulary. Kendrick took it for i
—just him, the sample, that warm horn line and the groove it sits in, nothing else. Two minutes of him rapping like he’s halfway through a thought, casual enough that you almost miss the control underneath.
i
announced his return after the gap between good kid, m.A.A.d city and whatever was coming next. I remember the first time I heard it and just thinking, yeah, okay—there he is. That feeling of recognition when an artist you’ve been waiting on just… shows up. Not always with ceremony. Sometimes just a track.
The song is called i.
One letter. It’s the kind of title that only works when you’re good enough to pull it off, a kind of minimum confidence statement. It wasn’t the full album, just a preview. Just here’s what I’ve been working with.
And it made me curious what else he was sitting on. A track this stripped-down as your first word back—what does that signal? A shift? A confidence? Just a moment, just proof that he was still thinking about music?
I don’t know. It sits with me well, is all. Doesn’t need to be bigger than what it is.