Marcel Winatschek

What Good Sushi Costs

I want to live in Tokyo’s fish market. Not as some romantic idea—actually move there, eat my way through whatever came in that morning, fish still warm and bleeding, the stuff people lose their minds over.

Back here you get sushi from kebab stands. From discount stores where you can taste how long ago the fish died. It’s not sushi. It’s a simulation of sushi, and a bad one.

The gap between that and actual sushi isn’t subtle. The fish matters obviously, but so does the rice, the temperature, how it’s cut, the angle when you put it in your mouth. Most people don’t think about any of this. They just grab it, dunk it in soy sauce, swallow.

Naomichi Yasuda is a sushi master in Tokyo. I haven’t eaten at his place or studied with him, but I’ve come across how he thinks about sushi—the obsessive attention to detail, the precise movements that separate actual technique from just playing the part. The angle of the knife. Where your teeth meet the rice. What you taste first, second, third.

Sounds pretentious when you say it. Maybe it is. But once you’ve had sushi made by someone who gives a shit, made with that level of care, you can’t eat the other stuff anymore. You start wanting to understand it better, chasing the next meal that might actually know something.

I’ll never be a sushi master. But knowing what one looks like—the rigor, the precision of every small movement—changes how I taste it. It’s not sacred or secret. Just what happens once you’ve tasted what good costs.