Marcel Winatschek

Kamehameha, Bitches!

A Bathing Ape just dropped Dragon Ball merch, and there’s something satisfying about watching a high-fashion brand treat anime like it’s obvious why that matters. Because it is.

I remember when a Dragon Ball shirt meant something different. You were the guy with the weird Japanese cartoon thing. Now it’s just cool. That shift isn’t because Dragon Ball changed—it’s because enough people stopped caring what anyone else thought, and the rest fell in line.

ABAP doesn’t overthink it. They’re not doing novelty or irony, just putting Son Goku on a shirt like it makes sense. And after nearly forty years, it does. The kids who grew up with this are adults now, they’ve got taste and money, and they’re not pretending to be embarrassed anymore.

Your shame was never about the thing itself. It was about what you thought people thought about you for liking it. Now the people are in on it. Different energy.