Marcel Winatschek

Something New

Kate Upton’s everywhere and nowhere at the same time. Sports Illustrated keeps running the same beach footage from years back, and after The Fappening, there’s nothing left to imagine anyway. She’s become background noise.

The new Swimsuit Issue landed with actual fresh faces—Caroline Wozniacki, Lily Aldridge, Gigi Hadid, Chrissy Teigen, Emily Ratajkowski. That’s the thing about novelty: it wakes you up again. You can’t run on fumes forever. The same image, the same name, the same everything—it all flattens into nothing after a while.

I’m not interested in thinking too hard about what that means. It’s just how attention works. You want what you know until you don’t, and then you want something else.