Marcel Winatschek

Marty’s Shoes

The future was supposed to be insane. Time machines, hoverboards, self-lacing sneakers. Marty McFly had it all. Then October 2015 came and went and we got nothing. Still tying our shoes like people from the eighties.

Nike made a Dunk Low in the Marty colorway and didn’t ruin it. Red and white, exactly like the ones from the film. No power-lace gimmick, no BACK TO THE FUTURE stamped across the tongue, just the shoe that looked right. Someone clearly understood what people actually wanted.

I like when a brand trusts their audience enough to do something with restraint. They could’ve made it ridiculous, turned it into a full costume piece, another licensed product that exists because the IP is valuable. Instead it’s just the right shoe for the right reason. Clean. That’s the kind of thinking that doesn’t irritate me.