Marcel Winatschek

Made the List

I love rankings. First, because they’re different every time depending on how you measure stuff, which means they’re complete garbage and also weirdly honest. Second, because they make people competitive. Third, because watching someone who didn’t make the cut convince themselves it doesn’t matter is deeply satisfying.

I get it, though. I’ve been on the outside of enough stupid lists to know exactly how you rationalize it. You tell yourself it’s meaningless, whoever made the list doesn’t know anything, the whole thing’s a scam. And like sixty percent of you believes that, which is honestly the worst number because it doesn’t give you any peace.

Some market research firm did a study on Germany’s most influential fashion bloggers. I’m assuming it shocked people. Some of the names you’d expect to see just aren’t there. And now I’m sitting here thinking about group chats and spin jobs and everyone pretending to be fine while visibly not being fine. The next fashion week is going to be tense as hell.

It’s that moment when your image of yourself runs into what everyone else actually thinks. Most of the time those don’t match. And when they don’t, that gap is where the resentment lives.